TRANSFORM

About the Project

PRODUCT DESIGN // PRODUCT STRATEGY // DATA VISUALIZATION

2020

I was the very first employee of Transform. Building products from scratch is very addictive.

Transform was the only business intelligence product built with a metrics-first philosophy, so we did things no other BI tool could. The Transform App had all the analytics capabilities growing businesses expect—stunning visualizations, powerful governance tools, and intelligent monitoring and alerting—but we took it further.



DESIGN Collaborators: Jim Renaud, EVAN AMES, AND Joe Brokka
DEV COLLABORATORS: JENNA RAJANI AND EDAN CANNING
STRATEGY COLLABORATORS: ROXANNE DAHLKE, KELLY PAYNE, RAHUL SOMPURAM AND NICK HANDEL


Above is a demo of how we used Transform Boards at Transform to gain insights on how our customers were onboarding and using Transform.


Above is a demo of how we used Transform Boards at Transform to gain insights on how our customers were onboarding and using Transform.

Let'S WORK

TOGETHER

BASED IN Detroit,

MICHIGAN

DESIGN LEADER
PRODUCT & BRAND

I design the best startups in the world. I listen to customers. I lead teams of every size. I push pixels.

Let'S WORK

TOGETHER

I design the best startups in the world. I listen to customers. I lead teams of every size. I push pixels.

Let'S WORK

TOGETHER

I design the best startups in the world. I listen to customers. I lead teams of every size. I push pixels.