GOAL: Increase awareness of Anthropic and its AI assistant, Claude.
WORK: Created 200+ digital ads, most featuring motion graphics made with After Effects, and collaborated with the client in Frame.io and Figma.
RESULTS: 3X paid signups, improved cost per free signup, advertising playbook based on variant testing, 2X increase in social follows.
EXTRA: My agency, FinalFinal, was the agency of record for Anthropic. We supported the Design, Marketing, and Sales teams, creating digital advertising, custom landing pages, sales support materials, and anything else that would fall through the cracks.
