MAIVEN

Maiven is revolutionizing how ad agencies test and optimize video content. Maiven's platform combines advanced AI eye-tracking and facial reaction analysis to reveal viewers' accurate emotional responses—capturing moments of excitement, boredom, anger, and more—while precisely mapping where viewers focus their attention. I worked with Maiven to create customer journeys and flows, create strategies they hadn't thought about, like multi-variant testing, and create agency teams to create these projects. I then designed the user interface that powers this seamless experience, allowing you to:

• Upload video content for immediate testing

• Create customized surveys for qualitative feedback

• Recruit targeted audience panels with specific demographic profiles

By revealing unconscious reactions and conscious feedback, Maiven helps creative teams make data-driven decisions that maximize engagement and effectiveness for your video advertising campaigns.