• Employee #1 creating a Product and Company.
    As the first employee of Transform, I collaborated on product strategy and created prototypes, visual designs, and user experiences for our product. I grew my team to 3 Product Designers and a UX Researcher and collaborated cross-functionally with Product Management, Customer Success, and Engineering. I helped recruit the rest of the company and worked on building an inclusive and vital company culture.

  • Created gorgeous data tools centered around what really matters... Metrics. Created tools and a Metric Store for anyone at an organization to find and understand the Metrics they care about freeing up Data Analysts to create insights. 

Transform

Vice President of Design
2020 – Current

StockX

Director of Product Design
2018 – 2020

  • Lead advocate for the StockX customer. Designed for empathy, created user personas, conducted qualitative research, created customer panels, and championed customer-first approaches across the organization and created this practice with my team of Product Designers and eventually, UX Researchers.

  • Designed for a dual-sided marketplace. Created interfaces for buyers and tools for sellers, designing across mobile, responsive web & desktop while innovating e-commerce solutions.

  • Team of one that grows. I roll up my sleeves and actually design. I built and grew a talented and diverse team and recruited them to Detroit. I can grow teams and design while the team grows.

Coursera

Design Director
2015 – 2018

  • Designed everything. Created a small, yet scrappy brand design team including another designer, a front-end developer, and a writer. We made email templates, landing pages, and event materials, produced TV commercials, art directed photoshoots, posters, business cards, blogs, brand guidelines, design systems, product animations, digital and print advertising, and social campaigns

  • Created a Design System. Created a Product Design team to build and maintain a design system working across the organization to get this accomplished.

Highlight: Coursera Partners’ Conferences - Every year Coursera has an annual partners’ conference where Coursera and the education partners (professors, college administration, and staff) can get together to hear about the plans Coursera has for the platform for the following year, online learning trends, get data insights and have a fun time. There is an exhausting amount of design work from branding, website, signage, invites, programs, name tags, promotional advertising, presentation templates, and coordinating it all to appear in different cities across the globe.

Asana

Design Manager
2012 – 2015

  • Designed everything. Thought I designed a lot of things at Coursera? As a very early employee of Asana. I did even more design work including product design, onboarding, and internal tools.

  • Led the critically & customer-acclaimed re-design. Initiated by myself and another designer, we worked to get the leadership team and the entire organization on board to redesign our brand, identity, and web and mobile products. Our branding work won several awards and put us on the design map making my job recruiting design talent much easier! More importantly, our redesign increased engagement through the roof and customer feedback was overwhelmingly positive. 

Highlight: Asana Redesign - this was a monumental challenge and a complete company effort to see through. I had my hand in almost every part of the process. When you see how awesome the new Asana logo, visual design, product design, web design, and videos are, it emphasizes not my design talent, but how we built an awesome team to pull it off. 

Facebook

Design Manager
2010-2012

  • How are we going to make money? Starting with just myself, I built a team of designers, writers, video producers, and front-end engineers to get brands & agencies interested and educated on how to use Facebook for their brands. We would work with brands to create advertising campaigns using Facebook tools and then create and fix the tools based on their use.

  • Created the best digital ad unit in the world. I created many ad units to help brands & agencies succeed on Facebook, but the mobile ad units were called “the best digital ad units in the world” by analyst Ben Thompson because the ad unit filled the user’s entire mobile screen and received undivided attention.

Highlight: Facebook for Business - is a website that hosts education, best practices, case studies, and videos to help wrap your brain around how to use Facebook for your brand or company. I not only designed two versions of this important resource, but I and my team created and designed all the content and made engaging case study videos. 

Happy Cog

Strategic Partner
2008-2010

After spending 6 years as the Creative Director at TNS, I wanted to try my luck working for a bunch of different clients and not just one in-house brand. Also, I wanted to try going on my own. Most of my work in these years came from my friends at the acclaimed digital agency, Happy Cog. Basically, I would work on projects that didn't require an entire team, but that Happy Cog could support and grow, or I would add value to a bigger team for very large, projects. I got to work with clients like ADP (product design), Intuit, ESPN, Mozilla, and SmartyPig.

Highlight: SmartyPig - SmartyPig was a client of Happy Cog. SmartyPig wanted to bring someone on their team to help ideate on a new product they had some ideas for. I helped the SmartyPig team ideate, wireframe, test, create user interaction flows, design, and create a theming engine for a fundraising product. We got to work with the University of Texas to create a new service for their half a billion dollar-a-year fundraising campaigns. 

TNS

Creative Director
2002-2008

Living in Philadelphia, PA where my wife was working on her MFA in Painting, I began working as a Senior Designer at a small market research company. After two years and several mergers, I became a Creative Director for the 2nd largest market research company in the world. I got to create a new brand and identity with the London agency, Wolff Olins, work on international websites that had to be translated into over 20 languages, and somehow make market research data look sexy... okay, maybe sexy is pushing it, let's go with handsome. 

Highlight: Rebrand - You know how almost every company's color is blue? Market research was pretty damn boring. We dropped a bombshell in the industry with a bold pink logo. Mind you this was before everyone else like T Mobile jumped on our bandwagon. Getting Data Analysts and Sales Executives especially in our more conservative sectors like Finance to believe in the power of pink was a huge challenge, but we did it. It was a huge differentiator.